Author Archives: Socrates De Souza

You want to be sure you’re attracting the right kind of traffic to your website if you’re selling a product or service. Before the Internet changed the way we market and sell products, salespeople that were trying to generate financial sales leads had to rely on cold calling. Cold calling requires calling complete strangers with the hope of convincing them to buy what you’re selling. This technique is still in use today, but it is not a reliable sales technique. The salespeople generally purchase their leads from companies that sell their own customers personal information. The salesperson has no way of knowing whether or not these people have any interest in what they’re offering. All the salesperson can do is hope that someone they call will say yes to their offer. It sound torturous to make cold calls all day long and get only one or two yes responses. Sadly, many salespeople still use this technique day after day. Continue reading →

In order for your business to thrive you need a fresh supply of leads on a regular basis. The problem is that obtaining these leads can be expensive so it is a challenging task when you are first starting out and don’t have much in your budget to spare. Here are some things to consider that might lower the cost of getting business leads. Continue reading →