Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It’s not hard to do this and once you do, you’ll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.
Now start commenting on the issues in the news in your blog. A blog gives you the platform to express your opinion. Since your blog is public there will be the slight pressure on you to do a good job but not too much pressure that it keeps you from blogging each day. Keep your comment insightful and relevant. Your blog gives you the chance to practice forming and expressing your opinion. That’s what its like to be on radio and TV shows. They want you to have an opinion backed by knowledge and fact. Remember, the media wants fresh, up to date opinions and no yesterday news. So blog in the issues facing your industry and target market today.
Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Stay current in your commentary. Yesterday’s comments are about as in demand as yesterday’s newspaper – everyone knows what it said and now everyone wants the update! New fresh commentary, new perspective on the news, commentary on next steps. As more news events unfold in the story you are following, keep the updated commentary coming on your blog. This proves you know the story and have been following it as it was unfolding. This in depth knowledge will be helpful to you and may be the reason you are booked above someone else.
Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!
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